KELLY EGAN
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Brooklyn Deli Mustard

Brooklyn Deli Mustard is exactly what it sounds like; mustard from a deli in Brooklyn, New York. Brooklyn is full of quirky, colorful and sophisticated people, so I wanted to portray that in my label designs. I combined hand lettering with fancy doodles to create a beautiful and seamless brand that is proud of being hand made and focusing on details. The logo features a line drawing of the Brooklyn Bridge with a sun over it, to symbolize a positive vibe for the brand.

Art Direction: Paul Sheriff

Photography: Austen Hart

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